SEO Specialist

Driving Organic Growth, Visibility, and Online Success

As our SEO Specialist, you are responsible for optimizing websites to rank higher in search engine results, driving organic traffic, and improving online visibility. You will work closely with clients and internal teams to ensure that all SEO strategies align with business goals and deliver measurable results. Your role is crucial in conducting keyword research, on-page and off-page optimization, and tracking website performance using analytics tools.

Fueled by Creativity and Caffeine

WHAT SUCCESS LOOKS LIKE

Keyword Optimization

Conducts thorough keyword research to align every page, blog, and campaign with high-impact search terms – improving organic rankings month over month.

Content Strategy

Collaborates with writers and designers to ensure all digital content supports SEO goals, balancing creativity with performance.

Analytics & Reporting

Monitors site traffic, engagement, and conversion metrics – delivering monthly reports with actionable insights that guide ongoing improvement.

Technical Performance

Regularly audits site speed, structure, and metadata to ensure every client site follows SEO best practices and performs optimally.

SEO Specialist Responsibilities

Blogs

Creating SEO-focused blogs on a monthly basis. These blogs will be designed to enhance visibility, attract organic traffic, and provide value to the target audience.

Authority Score

Increasing the authority score of clients’ websites is a priority. The SEO Specialist will research and implement the best methods to improve these scores, focusing on strategies that boost credibility and ranking.

Google My Business

Optimize Google My Business profiles to enhance local SEO performance. They will also explore the potential for creating new Google My Business accounts to support social media efforts in the future.

Google Analytics

Creating Google Analytics accounts for new website clients. They will also be responsible for planning future access to these accounts for various services, including ads and social media, ensuring that data tracking is in place for all necessary platforms.

Google Ads

Running Google Ads campaigns for both Don Creative Group and clients. They will manage the campaigns, ensuring they are targeted, optimized, and delivering results that align with the client's goals.

Meta & Alt Descriptions

Adding meta descriptions and alt text to all website pages and images. This will improve both search engine ranking and accessibility, contributing to a comprehensive SEO strategy.

Audits

Creating comprehensive SEO audits for prospects. These audits will highlight areas for improvement and demonstrate the value of SEO services, helping to attract new business.

Website Maintenance

Updating website page structures for SEO. This will be done in phases, starting with updating page layouts and followed by updating copy to ensure it aligns with current SEO best practices.